An exciting opportunity to join a well-established company based in Shrewsbury. As a Product Marketing Executive you will help drive revenue through end-to-end product marketing, planning and execution. Reporting to the Head of Marketing, you will partner closely with the product, sales, ops and marketing teams and help support the execution of a marketing strategy across existing and new territories and market segments.
You’ll become an expert on market intelligence, understanding our client’s industries and competitive landscape, and reporting on the latest trends and developments and what drives different buyers to purchase our client’s products. You’ll support product launches and releases and help optimise the product feedback loop across their entire portfolio.
You will proactively ensure the accurate branding, positioning and description of the company’s product range in all outward facing channels such as the webshop, corporate collateral and training materials.
The role will involve:
Market research and insights - tracking and analysing competitors and buyers, product and industry data and trends, creating and updating data-driven sales enablement collateral
Campaigns and collateral - planning and executing creative and intelligent product marketing collateral and account-based marketing campaigns to win and retain customers
Analysis and reporting - analysing feedback and insights to improve what we do and win and retain customers, precise tracking and reporting on success
Update and Review product information following daily changes to supplier / UOM/ COSHH.
Manage the ongoing performance and development of our client’s brand portfolio, inclusive of all label artwork / datasheets, brand alignment and development of brand awareness.
Responsible for the product showroom, ensuring all products and displays are up to date and showcased
Be the knowledge leader on the existing product range and suppliers offerings
Conduct quarterly product audits to ensure all product information is live and up to date, working alongside QC
Update and Review product information following daily changes to supplier / UOM/ COSHH
Support with all Marketing events and creation of Product catalogues
What our client is looking for:
Commercial acumen, with an ability to assess the viability of products and opportunities
Team player - able to work in team culture as well as independently
Computer skills, including understanding and skill with company software programmes, CRM Systems and effective use of Microsoft Office tools (Word, Excel, Publisher, PowerPoint)
Ability to leverage data and insights to plan and create effective campaigns and collateral
Ability to express complex ideas simply and accurately, with a keen eye for detail and accuracy
Able to think strategically; recognises and acts on opportunities as they arise in a proactive, rather than reactive mannerInnovative
Able to think innovatively and bring new approaches
Self starter - Highly driven and able to self-motivate; able to undertake self-guided research and benchmarking to gain competitor insight, market trends and opportunities
You thrive in a fast moving company
You like to share your knowledge and expertise with others around you
You embrace freedom to think outside the box to solve problems
You understand the importance of strong relationships built on integrity and trust
Education and Experience required:
Experience working with a sales force to produce and execute product campaigns
Experience working with ERP and CRM Systems: SAP - desirable
Degree and professional qualification -– desirable
Experience working with Adobe creative suite or Canva – desirable
What will you get in return?
Salary of up to £30K pa.
Working hours 8.30-5pm, Monday – Friday.
30 minutes for lunch.
20 days holiday + bank holidays.
Alternative job titles could include Marketing Assistant, Product Marketing Assistant, Product Marketing Specialist, Marketing Executive, Brand Marketing Assistant, Category Marketing Manager, Product Marketing Analyst, Marketing Analyst, Marketing Exec etc
If you think that you might be a good fit for this exciting role then get in touch immediately as the client are looking to fill this role quickly. Email your most up to date CV to Julia@workingsolutions.co.uk or call 01584 877 677 to speak with Julia Hughes
Whether you’re seeking a new permanent position or temporary assignment you’ll find us friendly and professional. Located in central Ludlow, Shropshire we focus on jobs in the West Midlands and UK-wide. Working Solutions has been established for 26 years and with the best jobs around we are an independent agency working hard for you.
Please note, if your application is suitable, one of our consultants will call you within 5 working days. If you have not heard from us within this time, your application has unfortunately been unsuccessful however, we will keep your details on our talent management system to consider you for future opportunities